The Third Way: Not RTO or Hybrid

This week on the vlog, I’m joined by Prithwiraj (he goes by Raj) Choudhury, discussing his new book The World is Your Office: How Work from Anywhere Boosts Talent, Productivity and Innovation, HBR.

Raj makes a strong case for ‘work from anywhere’, arguing that the most talented people want to live where they choose, rather than near the company HQ.

Instead of traditional return-to-office plans or rigid hybrid models, he offers a third way: decouple where you live from where you work, but bring teams together regularly, in the office or at off-sites, to strategise, connect and plan.

He also explores some ideas including digital twins, ‘indigo collar’ workers (a blend of blue and white-collar roles) and reversing local brain drains and attracting talent to an area or country.

Have a watch and let me know.

Why do you think more companies aren’t embracing Work from Anywhere?

Christine